Your Hometown Dealer

What Our Customers Say

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  • Jackie R.

    3 days ago

    Jeremy, Colby and the staff are spectacular. I'm treated like family every time. Even though it's out of the way I make the 25 minute for my automobiles maintenance.

  • Laurel Qualley

    3 days ago

    I had my truck serviced today at Sugar Loaf Ford. It was a pleasant experience, and the staff there was very accommodating.

  • Kazrina !

    4 days ago

    We had an awesome experience. Sherry was extremely helpful and totally wonderful. We could not have been more pleased. The business department was great as well. Stephanie was quick and...

  • Taylor Dixon

    4 days ago

    Ryan & Stephanie the biggest and best help !

  • Terri Moger

    5 days ago

    Always top notch service at Sugar Loaf Ford Winona. Jeremy in service goes above And beyond to take care of myself and my family with any questions we have or when we come in for oil changes he’s...

  • Mel Lebakken

    5 days ago

    Our salesman Joey was absolutely awesome! Working with him was smooth since he’s professional, friendly, compassionate, and very informative of products & services! Stephanie in finance was wonderful!...

  • Evan Haines

    1 week ago

    As a first time car purchaser, the staff at Sugar Loaf Ford were so awesome! I was greeted with smiling faces as soon as I walked in the front doors. I worked with Jeff to find the perfect vehicle for...

  • Christopher Carley

    1 week ago

    Once again my wife and I bough our 2nd new vehicle at Sugar Loaf Ford with in 3 weeks of each other. This time my wife got herself a 2021 Ford F150 Platinum Addition. Sherry was a sales person once...

  • Carol Jean Bruzek

    2 weeks ago

    He always very helpful and gets us in-and-out as quick as he can.

  • Dakota Brown

    2 weeks ago

    Bought a CL300 here, salesman, manager and mechanic all were available to speak and more than willing to negotiate the car down to where i felt it was reasonably priced.

  • Emilee Degnan

    2 weeks ago

    Recently purchased my Ford Edge and am in LOVE with it. I worked with Ryan and he did an amazing job with getting me exactly what I wanted! Couldn't be happier with my new car!!

  • Gerald Ferrie

    2 weeks ago

    Just purchased a 2021 Ford Explorer Limited from here and the sales personnel where awesome. Great looking service shop that was as clean and organized .

Stress-Free Car-Shopping

Here at Sugar Loaf Ford Lincoln Inc., it is our mission to be the automotive home of drivers in the Winona, MN area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Winona.

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Sugar Loaf Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Sugar Loaf Ford Lincoln - New Ford and Lincoln Car Dealership in Winona, MN

Welcome to Sugar Loaf Ford Lincoln - we've been the leading  new and used car and truck dealership in Winona, MN and Southeastern Minnesota  since 1977 and have been nominated 2017 "Outstanding Place to Work" in Winona from the Chamber of Commerce. .  We are the premiere Ford Truck Dealer in Winona with the Ford F-150 Series being the best selling vehicle in the United States for 40 years in a row!  Our dealership has provided auto sales, auto body repair, car and truck service to Winona and all of the following communities: LaCresent, Homer, Goodview, Lewiston, St. Charles, Dover, Eyota, Rushford, Houston, Lanesboro, Plainview, Preston, Caledonia, Rochester, Spring Valley, Wabasha in Minnesota and in Wisconsin: Trempealeau County, Alma, Nelson, Fountain City, Galesville, Ettrick, Sparta, Dodge, Arcadia, Independence and LaCrosse.  Call us today at (507) 454-5170 and let us help you find the car or truck you are looking for! 

The Sugar Loaf Ford Lincoln Car Buying Promise

When you enter our car dealership in Winona, MN you will be greeted with a warm smile,a bottle of water and/or a cup of coffee.  We know buying a car is a large investment so we have a no-pressure, inviting and comfortable atmosphere where you can look at our new and pre-owned inventory, take a test drive and consider options to customize a new Ford or Lincoln or used vehicle.  We will have qualified staff to talk to you about car financing and auto leasing as well as offer a fair and competitive trade-in value process.  At Sugar Loaf Ford Lincoln, if we do not have the car or truck you want in our inventory we will find you what you want. .  

New Inventory at Sugar Loaf Ford Lincoln in Winona, MN New Ford Dealer in Winona, MN

The Ford F-150 truck is the best selling vehicle for last 40 years!   Besides all the varieties of the Ford F-150 pickup trucks including the Eco-boost F-150 and the very cool Ford Raptor, other very popular models include the Fusion, Taurus, Fiesta, Mustang and Shelby Mustang, SUVs and Crossovers the Edge, Escape, Expedition, Ford Explorer and top selling Ford Commercial Vehicles, Cargo Vans, the Transit and Transit Connect.  Take a look at all of our vehicles in our new Ford inventory.  Come in take a test drive.  Check out all of the new technology,The all new aluminum body style  great financing and many car options to choose from. 

Used and Pre-Owned Inventory at Sugar Loaf Ford Lincoln in Winona, MN

Are you looking for an affordable used car or truck?  Sugar Loaf Ford is the premiere used car dealership in LaCresent, Rushford,LaCrosse, and surrounding communities in Minnesota.  We have a pre-owned inventory that is well stocked with trucks, SUVs, cars, commercial vehicles that are often one-owner, low mileage and local trade-ins.   Check out our used car specials and our large used bargain priced inventory

Car Loans and Auto Financing and Leasing in Winona, MN

Sugar Loaf Ford Lincoln's Finance Center works with local and national banks and financial institutions to get you the best low rates and car loan terms in Winona, LaCresent, Lewiston and surrounding cities and towns in southeast Minnesota.  We look for unique options for first time buyers, buyers that need bad credit financing or no credit.  We work hard to make sure you get the best car purchase available.   Complete our auto finance credit application and our trade-in value by Black Book.   

Ford Car Service and OEM Parts and Accessories in Winona, Minnesota

Sugar Loaf Ford Lincoln Auto Service Center provides complete automotive services for all makes and models, domestic and imports as well as commercial vehicles, police and emergency vehicles and once in awhile a fire truck!   Our extensive car maintenance services including: oil change services, filter replacement, brake repair, brake replacement, tire alignment, tire rotation as well as full service complex repairs that require factory certified and trained technicians.  You get a trustworthy diagnostic review of the problem with the most precise diagnostic equipment that results in more accurate, comprehensive and FAST service.  Our Parts Department has very knowledgeable and resourceful experts that search for the best competitive pricing and fast delivery of quality parts.  

 Auto Body Repair and Certified Collision Center in Winona, MN

Sugar Loaf Ford's Auto Body Shop and Ford Certified Collision Center provides expert auto body collision repair services to communities surrounding Winona, LaCresent, Rushford and many other areas in Southeast MN and Wisconsin.  Whether your vehicle was involved in a minor fender-bender or major collision, we can help repair and restore it with precision to like new condition.  We service all Ford and Lincoln models, all makes and models of imports, domestics, trucks, cars, SUVs, compact cars and commercial vehicles.

Ford Trained Certified Technicians that use state-of-the-art equipment and specialized technology to provide accurate, complete and cost-effective body repair services.  We have all the advanced technology to work on aluminum body repairs for the F150s and other aluminum body vehicles.  Our Paint Booths and computerized paint matching technology is unmatched by our competitors and our unibody frame straightening technology and measuring system restores crashed vehicles with precise accuracy.  Dent less, spotless results, glass repair and replacement and more are provided with a Lifetime Warrantee on our Repair Service - see our staff to review the details. 

 Thank you,

 Sugar Loaf Ford Lincoln

1222 W Service Dr, Winona, MN 55987

(507) 454-5170

Get in Touch

  • Contact Our Sales Department: (507) 454-5170
  • Monday8:00AM - 8:00PM
  • Tuesday8:00AM - 5:30PM
  • Wednesday8:00AM - 5:30PM
  • Thursday8:00AM - 8:00PM
  • Friday8:00AM - 5:30PM
  • Saturday8:00AM - 4:30PM
  • SundayClosed
  1. Sugar Loaf Ford Lincoln Inc.

    1222 W Service Dr
    Winona, MN 55987

    • Sales: (507) 454-5170
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